Early and complete healthcare before your child’s birth is the key to having a healthy baby. First Choice helps moms-to-be make healthy choices for themselves and their unborn baby through the Bright Start program.
The Bright Start program helps support our members during their pregnancies. Each woman enrolled in this program will receive educational materials and can call our registered nurses with any questions or concerns during their pregnancy. All high-risk members will be contacted by a nurse regularly throughout the pregnancy to make sure they get the healthcare they need to have a healthy baby.
Bright Start is a free program for our members who are pregnant. For more information or to enroll, please call 1.888.276.2020, ext. 51042.