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Press Releases: 2008
 

Select Health Of South Carolina Wins Two Aster Awards


Honor marks second year Select Health has received recognition


May 20, 2008
North Charleston, SC

Select Health of South Carolina received silver and bronze awards in the 2008 Aster Awards competition. Hosted by Marketing Healthcare Today and Creative Images, Inc., the Aster Awards is one of the largest competitions of its kind. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising and marketing efforts.

Select Health received a silver award for its auto-enrollment communications campaign which consisted of outdoor and broadcast (television and radio) advertising. In addition, the company won a bronze award for its 2007 annual report to the community.

With more than 3,000 entries, participants in the Aster Awards compete against similarly sized organizations from across the United States. Entries must score at least in the top 85 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

"Select Health is among the top in the nation for healthcare advertising expertise… specifically scoring in the top 12 percent for the silver award and the top 16 percent for the bronze award. It was an honor to have Select Health participate in the 2008 Aster Awards," said Melinda R. Lucas, Aster Awards Program Coordinator. "They exceeded the judges' expectations."

Entries in the Aster Awards were judged by a diverse panel of healthcare marketing experts. All winners are posted on the Aster Awards’ website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

About Select Health
Incorporated in 1995, Select Health was licensed as a Health Maintenance Organization by the South Carolina Department of Insurance in 1996. Later that year, the company contracted with the Department of Health and Human Services to offer First Choice, the state's first Medicaid health plan. Select Health is accredited by URAC and is a wholly owned subsidiary of AmeriHealth Mercy. The AmeriHealth Mercy Family of Companies touches the lives of more than 2.4 million members nationwide. For more information, visit www.selecthealthofsc.com.