Bright Start prenatal program
First Choice helps moms-to-be make healthy choices for themselves and their unborn baby through the Bright Start® program. Early and complete health care before your child's birth is the key to having a healthy baby.
The Bright Start program helps support our members during their pregnancies. Each woman enrolled in Bright Start will receive educational materials. Members can call our registered nurses with any questions or concerns during their pregnancy.
All high-risk members will be contacted by a nurse throughout the pregnancy. Our nurses make sure members get the health care they need to have a healthy baby.
Bright Start is available at no cost for all pregnant members. For more information or to enroll, call 1-888-276-2020. Or, log in to the member portal and go to Enroll in a Special Program to get started.